Field management

Field management

Landgard employs one fieldman for fruit and one for vegetables in order to ensure a fast and direct link between production and marketing. The fieldmen are mobile and equipped with all the latest means of communication and quality control when monitoring the sites. This ensures a fast and reliable flow of information from the production facilities to the marketing department, which is of major importance for sales activities.

A: Visits to producers

The fieldmen play a major role in developing the market gardens, provide advice on production technology and practical assistance measures. They help with accreditations and keep in touch with the agricultural advisory and research facilities. It means improvements are constantly under way in the market gardens.

B: Harvest forecasts

With the aid of space inventories, operational monitoring and surveys the fieldmen keep detailed statistics to enable forecasts of harvest times, harvest quantities and quality levels. These forecasts are compiled in the long term but also in the short and medium term and are one of the basic elements in successful marketing.
Comprehensive analysis of the quantities and quality levels supplied for a given season is conducted as the firm basis for further planning.

C: Preventative and corrective measures

As the fieldmen maintain close personal contact with the producers and have an insight into production and processing in the market gardens, they are deployed as an effective tool for preventative measures and even corrective measures if required for produce supplied to Landgard.
Besides this, they represent an important link between producers and associations, industry representatives and the media, as they have an insight into current trends and developments in the market gardens.